PR for social good in the age of social media
Mike Duerksen works in nonprofit communications and PR. He's passionate about storytelling for social good, and loves road trips, music and all things coffee.
Editor’s Note: Today’s guest post is by Lynne Melcombe, a communications consultant for nonprofits and small businesses. If your nonprofit is on Facebook, chances are you’re constantly trying to interact with your audience in a way that gets them excited about your mission. Chances are you’re also constantly tweaking your strategy – if you have [...]
Have you ever heard about The Man In The Chair? It’s an old McGraw-Hill ad first used in 1958, and it has become an influential marketing and advertisement classic. The ad depicts a grumpy and cynical purchasing agent sitting in a wooden chair, his piercing eyes staring down a sales person while asking a series [...]
Whatever your nonprofit’s strategy is to acquire new donors and cultivate relationships with existing ones, chances are you’re including an online component that drives people to your website and inspires them to give. Or at least, you should be. Released last week, the Convio Online Marketing Nonprofit Benchmark Index Study shows a sharp upward trend [...]
KONY 2012, a short documentary produced by the young and hip nonprofit Invisible Children, went viral Wednesday, racking up millions of views on YouTube and Vimeo and clogging up social media feeds everywhere. The social media campaign was created by the advocacy organization to call for the arrest of Joseph Kony, the Ugandan despot leader [...]
Editor’s Note: Today’s guest post comes from Heather Howell, a PR & Marketing student at the University of Winnipeg. Recently, I was tasked with writing a communications plan for an organization. After some initial research into the organization and conversations with staff members, I was left confused as to who they were trying to reach. [...]
This is Part Two in a three-post series on the social content curation site Pinterest. With 10.4 million registered users, Pinterest officially became the fastest growing website ever last week. Still in its beta phase, the site now takes a backseat only to Facebook and Tumblr when it comes to how much time people are [...]
Editor’s Note: Today’s guest post is by Jenette Martens, a social media convener at a local nonprofit. For the last two years, Jenette has helped her nonprofit get started in social media and develop a dynamic presence — much of it stemming from the use of entertaining web videos. Nothing’s worse than filming an interview [...]
If you’ve ever wanted a case study in how a nonprofit should not handle crisis communications, look no further than Susan G. Komen, who is drowning in public backlash following its decision on Tuesday to cut Planned Parenthood funding. An established leader among breast cancer nonprofits, Susan G. Komen cited new, stricter rules in how [...]
This is Part One in a three-post series on the social content curation site Pinterest. There’s a new kid on the social media block. Women love it. So does Mashable. Media giants USA Today and the Travel Channel recently joined. And with 11 million new users in less than a year (that’s a 4,000% growth), [...]
When I started my first PR job at a local nonprofit, I inherited a pile of work left by my predecessor. Most of it was on deadline — and most deadlines had passed days ago. In sorting through mounds of archived information and old files, I found an editing checklist at the bottom of a [...]
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