PR for social good in the age of social media
When I started my first PR job at a local nonprofit, I inherited a pile of work left by my predecessor. Most of it was on deadline — and most deadlines had passed days ago. In sorting through mounds of archived information and old files, I found an editing checklist at the bottom of a [...]
1. Improve your copywriting. Ban all “nonprofit speak” from your copy. Make your copywriting persuasive. Take a writing course. Challenge yourself to write from fresh angles. Before you publish anything, read it over and ask yourself “do I really care?” Sharp copywriting is best tool anyone working in PR can have. 2. Start taking social [...]
If you work in PR, communications or fundraising, you likely know by now that social media is not a fad. Sites like Twitter, Facebook, LinkedIn and Google+ are part of daily life. People — read: donors — are starting to expect more social engagement from the organizations and causes they give to. Still, many nonprofits [...]
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