PR for social good in the age of social media
Whatever your nonprofit’s strategy is to acquire new donors and cultivate relationships with existing ones, chances are you’re including an online component that drives people to your website and inspires them to give. Or at least, you should be. Released last week, the Convio Online Marketing Nonprofit Benchmark Index Study shows a sharp upward trend [...]
If you’ve ever wanted a case study in how a nonprofit should not handle crisis communications, look no further than Susan G. Komen, who is drowning in public backlash following its decision on Tuesday to cut Planned Parenthood funding. An established leader among breast cancer nonprofits, Susan G. Komen cited new, stricter rules in how [...]
1. Improve your copywriting. Ban all “nonprofit speak” from your copy. Make your copywriting persuasive. Take a writing course. Challenge yourself to write from fresh angles. Before you publish anything, read it over and ask yourself “do I really care?” Sharp copywriting is best tool anyone working in PR can have. 2. Start taking social [...]
If you work in PR, communications or fundraising, you likely know by now that social media is not a fad. Sites like Twitter, Facebook, LinkedIn and Google+ are part of daily life. People — read: donors — are starting to expect more social engagement from the organizations and causes they give to. Still, many nonprofits [...]
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