PR for social good in the age of social media
Have you ever heard about The Man In The Chair? It’s an old McGraw-Hill ad first used in 1958, and it has become an influential marketing and advertisement classic. The ad depicts a grumpy and cynical purchasing agent sitting in a wooden chair, his piercing eyes staring down a sales person while asking a series [...]
KONY 2012, a short documentary produced by the young and hip nonprofit Invisible Children, went viral Wednesday, racking up millions of views on YouTube and Vimeo and clogging up social media feeds everywhere. The social media campaign was created by the advocacy organization to call for the arrest of Joseph Kony, the Ugandan despot leader [...]
If you’ve ever wanted a case study in how a nonprofit should not handle crisis communications, look no further than Susan G. Komen, who is drowning in public backlash following its decision on Tuesday to cut Planned Parenthood funding. An established leader among breast cancer nonprofits, Susan G. Komen cited new, stricter rules in how [...]
1. Improve your copywriting. Ban all “nonprofit speak” from your copy. Make your copywriting persuasive. Take a writing course. Challenge yourself to write from fresh angles. Before you publish anything, read it over and ask yourself “do I really care?” Sharp copywriting is best tool anyone working in PR can have. 2. Start taking social [...]
If you work in PR, communications or fundraising, you likely know by now that social media is not a fad. Sites like Twitter, Facebook, LinkedIn and Google+ are part of daily life. People — read: donors — are starting to expect more social engagement from the organizations and causes they give to. Still, many nonprofits [...]
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