PR for social good in the age of social media
Editor’s Note: Today’s guest post is by Lynne Melcombe, a communications consultant for nonprofits and small businesses. If your nonprofit is on Facebook, chances are you’re constantly trying to interact with your audience in a way that gets them excited about your mission. Chances are you’re also constantly tweaking your strategy – if you have [...]
Whatever your nonprofit’s strategy is to acquire new donors and cultivate relationships with existing ones, chances are you’re including an online component that drives people to your website and inspires them to give. Or at least, you should be. Released last week, the Convio Online Marketing Nonprofit Benchmark Index Study shows a sharp upward trend [...]
KONY 2012, a short documentary produced by the young and hip nonprofit Invisible Children, went viral Wednesday, racking up millions of views on YouTube and Vimeo and clogging up social media feeds everywhere. The social media campaign was created by the advocacy organization to call for the arrest of Joseph Kony, the Ugandan despot leader [...]
This is Part Two in a three-post series on the social content curation site Pinterest. With 10.4 million registered users, Pinterest officially became the fastest growing website ever last week. Still in its beta phase, the site now takes a backseat only to Facebook and Tumblr when it comes to how much time people are [...]
Editor’s Note: Today’s guest post is by Jenette Martens, a social media convener at a local nonprofit. For the last two years, Jenette has helped her nonprofit get started in social media and develop a dynamic presence — much of it stemming from the use of entertaining web videos. Nothing’s worse than filming an interview [...]
If you’ve ever wanted a case study in how a nonprofit should not handle crisis communications, look no further than Susan G. Komen, who is drowning in public backlash following its decision on Tuesday to cut Planned Parenthood funding. An established leader among breast cancer nonprofits, Susan G. Komen cited new, stricter rules in how [...]
This is Part One in a three-post series on the social content curation site Pinterest. There’s a new kid on the social media block. Women love it. So does Mashable. Media giants USA Today and the Travel Channel recently joined. And with 11 million new users in less than a year (that’s a 4,000% growth), [...]
1. Improve your copywriting. Ban all “nonprofit speak” from your copy. Make your copywriting persuasive. Take a writing course. Challenge yourself to write from fresh angles. Before you publish anything, read it over and ask yourself “do I really care?” Sharp copywriting is best tool anyone working in PR can have. 2. Start taking social [...]
Twitter announced a major facelift today, rolling out a fresh look and a host of new features that reshape the way your nonprofit can connect with friends/donors/followers. Among the changes are new profile brand pages and a revamped layout that completely refocuses and redesigns user feeds. You can preview the new Twitter here. Just how [...]
If you work in PR, communications or fundraising, you likely know by now that social media is not a fad. Sites like Twitter, Facebook, LinkedIn and Google+ are part of daily life. People — read: donors — are starting to expect more social engagement from the organizations and causes they give to. Still, many nonprofits [...]
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