PR for social good in the age of social media
KONY 2012, a short documentary produced by the young and hip nonprofit Invisible Children, went viral Wednesday, racking up millions of views on YouTube and Vimeo and clogging up social media feeds everywhere. The social media campaign was created by the advocacy organization to call for the arrest of Joseph Kony, the Ugandan despot leader [...]
This is Part Two in a three-post series on the social content curation site Pinterest. With 10.4 million registered users, Pinterest officially became the fastest growing website ever last week. Still in its beta phase, the site now takes a backseat only to Facebook and Tumblr when it comes to how much time people are [...]
This is Part One in a three-post series on the social content curation site Pinterest. There’s a new kid on the social media block. Women love it. So does Mashable. Media giants USA Today and the Travel Channel recently joined. And with 11 million new users in less than a year (that’s a 4,000% growth), [...]
Twitter announced a major facelift today, rolling out a fresh look and a host of new features that reshape the way your nonprofit can connect with friends/donors/followers. Among the changes are new profile brand pages and a revamped layout that completely refocuses and redesigns user feeds. You can preview the new Twitter here. Just how [...]
If you work in PR, communications or fundraising, you likely know by now that social media is not a fad. Sites like Twitter, Facebook, LinkedIn and Google+ are part of daily life. People — read: donors — are starting to expect more social engagement from the organizations and causes they give to. Still, many nonprofits [...]
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